About Us
The team
behind Cielo Mar.
Cielo Mar is being developed by Procon Baja J.V., a Mexican project company that owns the landholding at Bahía del Rosario and leads its phased development. The company works with Swedish and Mexican partners, bringing together expertise in property development, finance and infrastructure.
Leadership
Management, board and advisory team.
Board

Jan Telander
Board Member
Project Development & Construction
Jan brings more than five decades of construction and property development experience, including residential projects on Spain’s Costa del Sol. He leads Cielo Mar’s development in Baja California and, together with local partner Flavio Contreras, helped acquire and consolidate land from more than 100 landowners into the approximately 2,023-hectare project site.

Frederic Telander
Board Member
Finance and Capital Markets
Frederic has extensive experience in investment, corporate leadership and capital markets. He held leading roles in the listings of Gas Turbine Efficiency, Soltech Energy Sweden and Gigasun, and served as both CEO and Chairman of Soltech during separate periods. Chairman of Gigasun and Ambusol, he supports Cielo Mar’s financing strategy, international coordination and investor exit planning.

Linda Byrd
Board Member
Sales and Marketing
Linda brings experience in US residential real estate brokerage, negotiation and property marketing. Her background includes EXIT Realty Elite and appointment as President of LIGA Homes in 2018. Her knowledge of residential buyers, development marketing and brokerage relationships supports Cielo Mar’s sales strategy and engagement with North American customers.

Aron Fredriksson
Board Member
Finance & Energy Infrastructure
Aron brings more than 15 years of renewable infrastructure investment experience and over 20 years of operating experience across the US, Europe, Middle East, Africa and Asia Pacific. Founder and Chairman of Greenfield Infrastructure Partners and a partner at GCL Group, his career includes involvement in transactions exceeding USD 7 billion and exposure to over 10 GW of energy infrastructure assets.
Advisory Board

Jorge Hurtado González
Advisory Board
Legal Affairs and Governance
Jorge’s background spans legal practice, public-sector advisory work and institutional governance, including legal and compliance work for Hospital Velmar and advisory roles with Ensenada’s municipal government. He holds a doctorate in legal sciences and a master’s in environmental and sustainability law, and speaks Spanish, French, English and Portuguese.

Alejandro Espinoza Arroyo
Advisory Board
Planning, Construction and Permits
Alejandro is a civil engineer with more than four decades of experience in construction, surveying and public infrastructure in Baja California. In senior state-government roles, he oversaw approximately 750 public infrastructure works between 1999 and 2008. His experience in planning, land regularisation and government coordination supports Cielo Mar’s development and construction approval processes.

Juan Carlos Burgueño Aburto
Advisory Board
Environmental Assessment and Permitting
Juan Carlos is an oceanologist and environmental consultant with more than three decades of experience in northwestern Mexico. He has supported Cielo Mar's environmental permitting and prepared technical documentation for the project. His broader experience includes environmental assessments, land-use approvals and coastal studies, with recent assignments for the Punta Brava development in Ensenada.

Felix Avalos Jimenez
Advisory Board
Tourism & Government Relations
Felix holds a degree in Tourism and Administration from the State University of Baja California, complemented by additional studies in landscape architecture, construction and hospitality. He serves as Public Relations Manager for the Mexican Association of Hotels and Motels and as a state tourism delegate. His experience also includes service on the Wine Commission during Mexico's 61st Senate Legislature. Felix brings tourism industry expertise and strong relationships with decision-makers locally and in Mexico City, supporting Cielo Mar's engagement with public institutions and the hospitality sector.
Partners
Our Partners
EXIT Realty and NextHome
North American brokerage network partners responsible for sales.
Contel Estrada Engineering & Construction
Design partner company in Mexico.
Rosen Law
Legal structure for buyers' real estate purchases, alongside the brokerage partners.
Updates